Local business Champions contribute to Pennine Way celebrations

Posted: 19.01.15

Local businesses have been working together to help look after the natural environment by participating in a new initiative.

Love the South Pennines is the Visitor Giving scheme being delivered by rural regeneration company Pennine Prospects, as part of its work to protect and promote the South Pennines landscape and support the area’s visitor economy.

Pam Warhurst, Chair of Pennine Prospects, explained that a walkers’ action group will be the first to benefit from the funding, following the pilot scheme.

“We launched the scheme at the beginning of July and are delighted that as a result, we have been able to present a cheque for £100 to Hebden Bridge Walkers Action to go towards their work on the paths that link the Pennine Way to Hebden Bridge and Heptonstall. It is expected that the improved paths will encourage more walkers to come and spend time in the town, boosting the local economy,” said Pam.

One of the Hebden Bridge businesses supporting Love the South Pennines is Mountain Wild on Crown Street. Owner Sue Nixon sold specially produced badges on behalf of the scheme and also made a donation per pair of walking socks sold.

Sue said: “We supported Love the South Pennines because we know caring for the natural environment is important to our customers. Even though the individual amounts collected are small, together they add up to more significant amounts that can be used to clear footpaths, improve access and make our special countryside even more attractive for everyone.”

Kate Claughan at The Book Case also supported the scheme by donating an amount for every Ordnance Survey mug sold. The mugs are exclusive to the Book Case and feature Hebden Bridge and Todmorden.

Kate said: “It’s been great to be part of something that can both boost our local economy and look after our natural environment, something we know our customers care about.”

Richard Peters of CROWS said: “This is a brilliant example of what can be achieved when businesses work together. We will be starting on the path improvements in the early spring and it is hoped the new way-marked route will be ready in time for the Pennine Way’s 50th birthday anniversary in April.”

Love the South Pennines will continue into 2015 and local businesses are invited to contact Pennine Prospects if they would like to get involved.

Pam added: “No matter the size or nature of the business, there is an appropriate form of Visitor Giving. Paul Monckton at Blow Hair Studio collected donations from customers who wanted to borrow an umbrella.”

To learn more about Love the South Pennines, visit www.southpennines.co.uk

Yorkshire Water United Utilities Rochdale Metropolitan Borough Council Oldham Metropolitan Borough Council National Farmers Union
South Pennines Association Lancashire County Council Pennine Heritage Kirklees Council Calderdale Council
Bradford District Council Northern Rail Natural England Environment Agency The National Trust