Competition launched to find ‘Yorkshire symbol’ for huge land art project, as Keelham Farm Shop backs Yorkshire Festival’s ‘Fields of Vision’

Posted: 1.04.14

Keelham Farm Shop has joined forces with the Fields of Vision project – part of Yorkshire Festival 2014 – to offer a member of the public the once in a lifetime chance to create a design that will be transformed into a huge installation imprinted on the stunning landscape of the South Pennines.

Fields of Vision, an idea put forward by the Worth Valley Young Farmers Club, is being delivered in a bespoke partnership co-ordinated by Pennine Prospects and involves a number of local artists as well as local arts festivals and community groups throughout the county. The project will see a series of huge field-scale land art installations, visible by land and sky, form a trail through the stunning South Pennines landscape – the backdrop of day two of the Tour de France Grand Départ.

Until now, the project partners have been working exclusively with commissioned artists to create the designs but with Keelham on board and a spare field in need of an original design, the team decided to launch a competition open to anyone with a good idea. Entrants must draw a simple, bold design which, to them, symbolises Yorkshire. A winner will be selected by a panel of judges including Victoria Robertshaw, co-owner of Keelham Farm Shop; Andrew Wood, club leader of the Worth Valley Young Farmers’ Club; Elizabeth Barker from local community group Worth the Tour; Geoff Wood from public art consultancy, Working pArts; and Ian Thompson from design agency, Thompson Brand Partners. The winning entry will be interpreted on the site by the Fields of Vision team to create a vast and vibrant grass-roots installation.

Comments Victoria Robertshaw, co-owner of Keelham Farm Shop: “At Keelham we love Yorkshire and farming is our lifeblood, so we are really excited to support one of the sites in the Field of Visions project. Our friends at Young Farmers came up with the imaginative idea to sow, scorch, and stain beautiful designs into fields along the route and we thought this was a fantastic opportunity for a member of the local community to be a part of this landmark art project. Whether you’re an aspiring David Hockney or you simply love doodling in your spare time, now is the time to make your mark and come up with a fantastic idea that symbolises Yorkshire.”

The field – located in Hainworth, in Keighley, Worth Valley – can be viewed from the Sue Belcher Community Centre where local people are now sowing seeds for a new community garden which will be the best viewing spot from which to admire the stunning land art below.

Adds Victoria: “We’re delighted also to help the local community garden to get off the ground, by donating bulbs, seeds and pots. The project team will be working with local schools and students will be encouraged to grow coloured turf which will be planted at the centre to help mark the viewing spot.”

Entrants can go to and download an entry form which can be posted back to Keelham Farm Shop, Brighouse and Denholme Road, Thornton, Bradford, BD133SS or emailed to The closing date for entries is midnight April 22nd, 2014. The winner will be announced on the Keelham website and in the Keelham Shop on Friday 9th May 2014 and the art work will be completed in the field to view early June 2014.

Andrew Wood, club leader of the Worth Valley Young Farmers’ Club, adds: “Thanks to Keelham, which has long supported the local farming community in the region, not only will the winner have their design viewed by the local community and thousands of visitors to the region who explore the Tour route, but potentially by millions of people around the world when the Grand Départ is filmed by land and air in July.”

The Hainworth site will be delivered in partnership with local community group Worth the Tour, and supported by Keighley-based Alfes restaurant.

Fields of Vision part of Yorkshire Festival 2014; the first ever 100-day arts festival to precede the Grand Départ in its 111 year history, which takes place from 27 March to 6 July 2014. Nearly 50 events have been selected to be officially part of the Yorkshire Festival 2014 which will also include hundreds of fringe events. For more information visit, Yorkshire Festival on Facebook or follow Yorkshire Festival 2014 on Twitter – YFest2014.

For further information about Keelham Farm Shop or Yorkshire Festival 2014 please contact Debbie Pett, Anita Morris Associates, or on 01943 603311

Rules and guideline for the Fields of Vision competition
1: The artwork must be an original piece.
2. The competition is open to anyone.
2: Entrants will be required only to provide the design for this site. It will be installed in the site by the ‘Fields of Vision’ creative team.
3: The artwork must be of suitable proportions to fit within the land shown on the plan.
4: The Fields of Vision creative team recommend that simplicity is key.
5: The design should not be offensive.
6: The winning design will be scorched into a field which is light green/ straw coloured, therefore a design of dark markings on a light background would be preferable.
7. Copyright: The Organisers and their Partners will have the right to reproduce any entries, including the winning entry, in documentation and publicity material related to Fields of Vision. That includes publications for free distribution, exhibitions for public display and any promotional material. All entrants will retain ownership of the copyright in their designs.

Yorkshire Water United Utilities Rochdale Metropolitan Borough Council Oldham Metropolitan Borough Council National Farmers Union
South Pennines Association Lancashire County Council Pennine Heritage Kirklees Council Calderdale Council
Bradford District Council Northern Rail Natural England Environment Agency The National Trust